To understand what not to do is as important as understanding what to do in order to implement your SEO effectively. Generally, in order to improve their ranking people consider reading what they should be doing but miss on the part what they shouldn’t be doing; which could precisely be the reason for your SEO not working effectively.
Here’s a list of mistakes that you could possibly be making without realizing the harm they could be doing to your SEO
- Improper Keywords in google my business listing
Google is very specific about the guidelines for ‘Google my business listings’. It is peculiar about what kind of content would be listed there. Under these guidelines, using your address or landmark or working hours of your organization aren’t acceptable as they could be misleading; they could possibly result in showing up of your business for the search results in a different category that your business doesn’t belong.isn’t even dealing in.
As a matter of fact, if you’re found violating the guidelines that may lead to the suspension of for your ‘Google my business account’.
As we all know the importance of one’s ‘Google my business account’ and how its massive potential to increase local traffic, one should cautiously adhere to all the guidelines in order to avoid cancellation of your ‘Google my business account’ which could adversely affect your business due to loss of organic local traffic and search rankings.
2) Creation of Multiple Domains:
One should definitely refrain from registration of multiple domains in order to rank on for several search terms.
Even though your organization deals with a diverse range of Services, all the product pages and services offered must be listed in the same domain.
Reasons why the creation of multiple reasons could be a Risk:
- All your efforts in creating multiple domains may turn futile as it involves a lot of time and money which could possibly go waste if all of them aren’t well kept over the period of time. Thus the productivity of one or more than one of your domains could be suffering.
- Different domains of your company might have data duplication which could adversely affect your SEO.
- After the update, you’re not allowed to have multiple listings for the same address.
3) Violating rules set under Google’s “possum” update.
Released in 2016, the google possum update has impacted the local ranking factors of Google. According to a survey, it has impacted around 64% of all the local research results.
After the update, while determiningdeterming local rankings, Google has been considering business’ categories, and address and exact location as well.
This means, your search ranking could be suffering on failing to categorize or failing to provide the exact location of your business.
In order to avoid the ill effects of the consequences of the possum update, make sure that you’re fully aware of the core elements of the update. In order to meet the guidelines ensure that you:
- Select categories and subcategories of ‘Google my business account’ very carefully.
- Make sure that the address that you provide should conform to the one provided on other websites and directories.
- Since local search results are diverse, you need to incorporate exact search term, searcher’s location, and optimize your website for local keywords. For example “chemists near me” and “chemists in Chandigarh” fetch you different search results.
4) Ignoring image Optimisation (It’s more than just Alt text)
As we know, Google judges the content of your image by reading the alt text and its title attributes in order to decide its ranking among the suitable search results. Without them, Google would be unable to list your image for the relevant search results that you intend to be present in.
These elements are the basis of the ranking and indexing of the images that you have provided.
Also, it is important to optimize the file size in order to ensure that it doesn’t affect the loading time of your page(because that affects SEO).
- Realize the SEO strategies to be avoided and consider the help of SEO software to supplement your efforts.
Avoid these mistakes in order to ensure that your rankings, particularly
Locally, don’t get adversely affected.
Here’s advice from our inhouse SEO experts to properly optimize and track your website:
An alternative to optimize this process of a website’s SEO optimization is using automation tools according to your suitability. Some of them being SE Ranking, A1QA, Synup, Panguin, Hootsuite, Ahrefs.